This is one in a series of leadership profiles drawn from our new book, Leading with Strategic Thinking, highlighting what the most strategic leaders do differently.

Indiegogo was born from a really big idea—to disrupt the finance industry. As cofounder Danae Ringlemann states:

Our mission is to democratize access to capital. We want to clear the way for anybody to have a chance to raise money and have their success be based on how hard they are willing to work and how much their audience cares—nothing else.

Danae and her co-founders, Slava Rubin and Eric Schell, made it their mission to revolutionize how people around the world raise funds for projects as diverse as a household robot that manages family schedules to a film honoring the life of renowned critic Roger Ebert.

n creating Indiegogo, Slava, Danae and Eric practiced what we call visionary leadership. They saw trends that created an opportunity, they developed insight through their own experience as fundraisers, they designed a unique solution that has become widely know as crowdfunding, and they made lasting connections with others who were excited about the chance to be involved in something big and new.

Like other visionary leaders, Slava and Danae have made their dent in the universe. In our book, we examine how leaders can apply this and other kinds of leadership to drive change.

Leading with Strategic Leadership comes out on April 13, 2015.

Find out more about Slava, Danae, Eric and Indiegogo:



@gogoSlava (Slava on Twitter)

@gogoDanae (Danae on Twitter)

AuthorAaron Olson