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      <image:title>Excerpts - Chapter 1 Excerpt: Four Archetypes of Strategic Leadership</image:title>
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      <image:title>Excerpts - Slava, Danae and Eric, founders of Indiegogo</image:title>
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      <image:title>Excerpts - Liz Gerber and Design for America</image:title>
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      <image:title>Home - Four ways effective leaders gain insight, drive change, and get results.</image:title>
      <image:caption>Built on insights from 300+ leaders, two decades advising global executives, and nine years teaching at Northwestern University.</image:caption>
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    <loc>https://www.leadingwithstrategicthinking.com/new-page-1</loc>
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    <lastmod>2026-06-01</lastmod>
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      <image:title>About - About the Authors</image:title>
      <image:caption>BK Simerson and Aaron K Olson have spent the last five years teaching graduate students at Northwestern University how to understand and apply strategic thinking. Aaron is Chief Talent Officer for Aon plc, responsible for enterprise-wide talent management and organizational development. He helps leaders and organizations link business and talent strategy. For more, visit aaronkolson.com B.K. helps private- and public-sector organizations develop enterprise-wide and Business Unit-level strategic plans and provides consultation, executive coaching, and leadership development in the areas of strategy formulation and execution. BK has authored several books, including Strategic Planning: A Practical Guide to Strategy Formulation and Execution (ABC-CLIO, 2011). For more, visit about.me/bksimerson</image:caption>
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